Strategies that deliver
See how Ampersand Beyond turns complex challenges into measurable results. From local communities to international markets, our case studies show the strategies that deliver real impact for CEOs and managing partners.
Context
A client that activates in the psychology field , was ready to scale—from one-on-one consulting to corporate training and free workshops for Timișoara’s youth. She wanted to make a bigger social impact while growing her local presence.
Main problems
Early workshops struggled to attract participants. Paid ads and organic posts on Facebook and Instagram weren’t enough. Without an engaged local community, her events couldn’t reach their potential, limiting both impact and growth.
Strategical solutions
We launched the “Șezătoare și Cafea” brand and moved communications to WhatsApp, creating a hyper-local community. The result? Workshops now fill quickly—averaging 40 attendees within 30 minutes of posting—turning each event into a local movement.
Context
A client aimed to reach the top 3 in sales within the packaging industry. Despite holding 70% of Romania’s NV market, growth within the country was limited, and competing for existing clients risked price wars and low ROI.
Main problems
With domestic market saturation, traditional expansion wasn’t viable. Any attempt to take competitors’ clients would demand high resources for minimal returns, threatening profitability and long-term growth.
Strategical solutions
We recommended targeting neighboring countries with untapped demand—Bulgaria, Serbia, and Hungary. Additionally, we created sub-brands for existing products, repurposing them for new markets—plastic bags for restaurants became pet waste bags, soup bowls became pet water bowls—unlocking growth without fighting over existing market share.
Context
A consulting client sells tires via e-commerce in Romania. The challenge: consumers often opted for second-hand, refurbished, or direct-from-manufacturer tires, making it hard to drive purchase motivation.
Main problems
Convincing customers to buy new tires online was difficult. Traditional marketing failed to trigger urgency or emotional connection, limiting conversion rates and growth potential.
Strategical solutions
We developed a three-video campaign targeting raw human emotions: regret, fear, and love for loved ones. Each video featured a strong call-to-action, driving immediate engagement. Result: a 20% increase in sales, turning emotional storytelling into measurable business impact.
